#brand-community

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Marketing
fromThe Business of Fashion
12 hours ago

Creating Meaningful Connections With the Gulf Consumer

GCC consumers expect meaningful engagement, exceptional service, and culturally resonant community connections from brands, not just products.
Marketing
fromThe Drum
1 week ago

How Croctober became a celebration of people who like Crocs

Croctober 2023 centered fan creativity by making fans the stars, launching a fan-inspired Classic Cowboy Boot, and crowning 95 Croc Stars for month-long celebration.
fromwww.forbes.com
1 month ago

Inside Pink Palm Puff: The Fashion Powerhouse

Few brands have captured the zeitgeist quite like Pink Palm Puff (PPP). With their signature embroidered hoodies and holiday pajama sets that blend cozy comfort and coastal-preppy style, PPP has exploded into a cultural staple, amassing nearly one million TikTok followers and a sprawling audience across all social platforms. Each product drop turns into a viral event, solidifying the brand's role as a bonafide pillar for originality and style in today's youth fashion landscape.
Fashion & style
Marketing
fromForbes
3 months ago

A Digital Marketing Shift: Are Influencers Out And Communities In?

Authenticity and community-driven advertising using ordinary customers increasingly outperform celebrity influencer endorsements.
fromForbes
7 months ago

How Athletic Brand Set Active Made $1 Million In One Hour

That [sales figure] is a huge testament to the community that's been built around the brand.
Social media marketing
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