#brand-turnaround

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#retail-partnerships #fashion-strategy #abercrombie-amp-fitch #gap #collaborations #nostalgia-fashion #bianchi
fromFortune
2 weeks ago

The CEO behind Abercrombie & Fitch's turnaround says the retailer isn't chasing 'cool' | Fortune

So when Abercrombie CEO Fran Horowitz, previously president of A&F's sister brand Hollister, went about repairing the parent company in 2017, she had her work cut out for her. As detailed in a Fortune feature in 2022, she dropped her predecessors' command-and-control way of managing the company in favor of letting the rank and file have more input. She raised the quality of the clothing and, crucially, decided to eschew chasing trends.
Fashion & style
Fashion & style
fromFast Company
1 month ago

Wait! Is Gap cool again? Its collab mastermind reveals his strategy behind the brand's big comeback

Gap regained cultural relevance through leadership changes, nostalgic product launches, and an aggressive strategy of diverse fashion collaborations.
Bicycling
fromBikerumor
4 months ago

Mojo Dojo Casa Bianchi: Iconic Brand Teases New Road, Gravel, Tri, eBikes, Cafe & more!

Bianchi has unveiled new aluminum and carbon bikes while unveiling ambitious plans to reclaim its spot among top bike manufacturers.
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