fromwww.housingwire.com
1 day agoPulteGroup to divest ICG as factory costs challenge builders
It's a classic, almost predictable homebuilding I-told-you-so moment. The most important thing PulteGroup told the market on its Q4 2025 earnings call wasn't that it plans to divest ICG (Innovative Construction Group). It was why and what that why implies about the hard reality homebuilders keep rediscovering across cycles: Factories love steady pull-through. Homebuilding demand is volatile. During the call, CEO Ryan Marshall went out of his way to validate the asset while stepping away from ownership:
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