Swansea's owners have explained the influx of celebrity investors by saying it is part of their vision to raise the club's profile so they can generate more revenue, allowing them to invest more in the squad while staying within profit and sustainability rules.
SWANSEA, Wales -- Martha Stewart has joined pal Snoop Dogg as a minority owner of Welsh soccer team Swansea City. The former Premier League club, which plays in the English second division, didn't disclose financial details in Tuesday's announcement about the American businesswoman and media personality. The American lifestyle entrepreneur, 84, was in attendance last Friday for Swansea's 2-1 home victory over Wrexham - the other Welsh side currently making global headlines through celebrity ownership.
My love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City. The story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me.
