#child-literacy

#child-literacy

Pampers is the number one pediatrician-recommended brand in the US, committed to helping babies, supporting parents and protecting the world little ones will grow up in. When reports in the US indicated that 4 million children under the age of three have never been read to in their lifetime, Pampers set out to change that. It tapped Snapchat to help with its new purpose: to offer families books through the power of augmented reality.

The initiative, named "Dipping Into Reading," off Aug. 26 at Betsy Head Pool, followed by Douglass and DeGraw Pool on Aug. 27 and Commodore Barry Pool on Aug. 28. Giveaways will run from 12:30 to 3:30 p.m., or while supplies last, weather permitting. Each child will be able to select a free book to take home, with options in both English and Spanish and a focus on schools and pools.