#co-viewing

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Marketing tech
fromAdExchanger
1 day ago

Nielsen Makes A Play To Better Measure Co-Viewing During The Super Bowl | AdExchanger

Nielsen is piloting wearable-based measurement to better identify co-viewing during major sports events while not immediately changing official currency.
fromDigiday
2 months ago

Buyers aren't exactly won over by Netflix's new monthly active viewers (MAV) metric

When Amy Reinhard, who oversees the ad business, introduced the MAV metric during a press briefing, she framed it as a more accurate read of how people watch the streamer's ad tier - often together on a TV. The move from monthly active users (MAUs) to MAVs, she said, was about being clever about audience behavior and being transparent to the market by providing advertisers with the methodology of how they determine reach.
Marketing tech
Television
fromDigiday
5 months ago

Future of TV Briefing: WTF is co-viewing measurement?

Co-viewing measurement estimates how many people were present during TV ads using sampled observations and probabilistic projection, producing necessary but imperfect audience counts.
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