#community-driven-branding

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Typography
fromItsnicethat
11 hours ago

Uncommon's mouldy identity for Offf Barcelona is grown from biological traces of creatives

Offf's design system combines nature-inspired colors with biomorphic typefaces created collaboratively by the community, celebrating shared authorship and collective cultural creation.
fromThe Business of Fashion
5 months ago

How Centring Community Kickstarted Kotn's Growth

Beginning in 2022, working with strategic partner BYNK Media, Kotn shifted its creative and marketing strategy to a more community-focused approach, foregrounding its unique origins, social mission and global appeal. It invested in expanding its brick-and-mortar retail portfolio, positioning stores as creative hubs and community spaces rather than just distribution channels. It reframed its identity from being a " sustainable brand," with one of the highest B Corp certifications,
Fashion & style
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