fromwww.theguardian.com
3 days agoHelloFresh hit by sales slump as people lose appetite for meal kits
HelloFresh and competitors such as Gousto and Mindful Chef experienced rapid growth during the Covid lockdowns when people were told to stay at home, and at one point it was projecting revenues of 10bn (8.6bn) by 2025. However, the market value of the company has collapsed dramatically in recent years, and turnover came in at 6.8bn last year.
London startup