fromAol
6 days agoWhy weird wins in modern marketing-and how brands are pulling it off
Upon entering the one-day immersive installation known as GrazaVerse, guests were greeted with a surrealist tableau: a Renaissance-style cherub statue "peeing" olive oil, with bread skewers for dipping, risotto served by a mysterious set of disembodied hands behind a wall, and a soap dispenser filled with olive oil for drizzling on soft serve. As bizarre or offbeat this event, built to introduce olive oil brand Graza's new glass bottles, might sound, it represents a cross-industry trend in which brand creative is getting ... weird.
Marketing
