#consumer-marketing

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fromWWD
1 week ago

The Estee Lauder Cos. Names Aude Gandon Chief Digital and Marketing Officer

"Aude is an exceptional and accomplished global marketing leader with extensive experience transforming major consumer-facing businesses in the digital age," said de La Faverie. "Her deep expertise across all facets of marketing—from brand strategy and creative development to digital transformation and data analytics—will be instrumental as we continue to build stronger consumer connections."
E-Commerce
Marketing tech
fromForbes
1 month ago

How To Overcome Digital Fragmentation: SEO Tips For B2C Marketers

Brands must navigate a complex digital landscape and connect with user intent to stand out and achieve results.
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