#consumer-marketing

#consumer-marketing

'Stem cell-based' treatments and just the latest aesthetic treatment marketed to those seeking to maintain or obtain youthful skin, but what exactly is involved and what's the evidence that they work It's hard to keep track of the number of scientifically based beauty treatments on offer these days. Most are aimed at middle-aged females with disposable incomes, who are willing to splash large amounts of money on their skin to counter the effects of time.

Last Thursday, in lieu of my afternoon coffee, I placed a sticker on the inside of my wrist. It was transparent, about the size of a dime, and printed with a line drawing of a lightning bolt-which, I hoped, represented the power about to be zapped into my radial vein. The patch had, after all, come in a box labeled Energy Boost.