#content-partnerships

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fromExchangewire
1 week ago

Digest: ITV & Disney Ink New Content-Sharing Deal; Meta Faces GDPR Violation Ruling in Germany

ITV has struck a new partnership with Disney, allowing Disney+ subscribers in the UK to access select ITV content while ITVX showcases a curated collection of Disney+ offerings. This collaboration includes cross-promotional content, enhancing viewer engagement by introducing 'A Taste of Disney+' on ITVX and 'A Taste of ITVX' on Disney+. Joe Earley from Disney highlights this innovative approach as a way to expose viewers to popular content across platforms.
EU data protection
fromVariety
4 months ago

CAA Expands Media and Entertainment Partnerships Department With 3 New Key Hires (EXCLUSIVE)

Alanna Strauss joins CAA as the Head of Content and Marketing Solutions, leveraging her extensive experience to enhance the agency's innovative strategies in content partnerships.
Marketing tech
Marketing tech
fromForbes
4 months ago

5 Ways To Get Started With Generative Engine Optimization

Generative Engine Optimization (GEO) principles can supercharge marketing strategies by optimizing content for large language models.
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