#content-personalization
#content-personalization

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Leader Spotlight: Building an audience-segmented product strategy, with Chrissie Lamond - LogRocket Blog

Chrissie Lamond emphasizes the need to personalize content for users, saying, 'Our team's goal is to provide tailored experiences across different audience segments based on their unique needs.'

Digital life

fromAdExchanger

3 weeks ago

All You Can Eat Video Buffet; No Cannes Do | AdExchanger

The New York Times is finding the same - in a manner of speaking. The Times isn't the only publisher with a deal cooking.

Digital life

Marketing tech

fromThe Verge

1 month ago

TikTok gives everyone more control over what's on their For You page

TikTok's 'Manage Topics' feature allows users to customize content frequency in their For You feed across various categories.

Media industry

fromForbes

2 months ago

How AI Drives Multiscreen Viewership And Monetization

Multiscreen viewership offers broadcasters new engagement opportunities and revenue streams through interactive content.

Broadcasters can convert challenges from second screens into advantages by embracing innovative strategies.

fromSocial Media Today

4 months ago

Threads Adds Topic Tags on Profiles, Reply Controls and Video Updates

According to our internal data, posts with tagged topics generally receive more views than those without one, making them an effective way to help you reach more people.

Social media marketing