Marketing techfromDigiday1 week agoAI promised ad efficiency, Bayer wants meaningBayer uses CreativeX to measure, standardize, and score creative across markets and platforms, raising quality coverage to prioritize effective, human-feeling ads amid AI content growth.
Marketing techfromDigiday6 months agoAmid tariff upheaval, marketers look to AI solutions to eke out creative gainsMarketers can significantly enhance campaign efficiency by improving creative quality through AI solutions.