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fromMarTech
3 days ago

B2B marketers at SMBs struggle with conversion rate optimization | MarTech

SMB marketers in the B2B sector say conversion rate optimization (CRO) is their top A/B testing priority in 2025, but a new report found most aren't running A/B tests to improve CRO. The " State of A/B Testing Report " from Unbounce found 56% of SMB marketers in B2B cite CRO as their top testing goal. However, only 32% are running A/B tests on their landing pages.
Marketing
fromChannelPro
3 months ago

Jitterbit snaps up former SonicWall, Dell veteran as growth drive continues

Luca Taglioretti's appointment as Jitterbit's new CRO aims to drive growth by enhancing channel partnerships and expanding global sales operations.
Marketing tech
Mobile UX
fromMedium
4 months ago

UX vs. CRO: How Harmonizing Design and Strategy Can Skyrocket Your eCommerce Revenue

Understanding the differences between UX and CRO is crucial for eCommerce success.
Marketing tech
fromThe South African
5 months ago

BUSINESS INSIGHTS: How SEO and CRO drive success in the marketing funnel

SEO and CRO are equally important in digital marketing.
SEO drives traffic and visibility, while CRO focuses on conversions.
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