#cultural-strategy

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Marketing
fromFood & Beverage Magazine
1 day ago

Breaking into the UK Market: Hard Pour's Innovative Approach

Independent US spirit brands can successfully enter the UK market by leveraging tailored strategies that resonate with local culture.
fromKALTBLUT Magazine
1 month ago

Noemi Iten: The Strategist Shaping Prada, Miu Miu, and Fashion's Most Ambitious Exhibitions - KALTBLUT Magazine

Noemi developed her approach through ongoing dialogue with the artist and her team, as the work itself continued to shift throughout production.
Arts
fromThedrum
1 month ago

Tommee Tippee appoints social creative agency, THE FIFTH.

We're thrilled to have been appointed as Tommee Tippee's social creative agency; we'll work with them to apply our expertise of cultural understanding within social and influencer marketing. We can't wait to help their next stage of growth in becoming the go-to brand for millennial and Gen Z parents.
Marketing
fromFast Company
2 months ago

What your organization can learn from the NFL's decision to feature Bad Bunny in the Super Bowl

The country has just been introduced to a diversity-hostile administration, which has practically squashed any zeal toward diversity, equity, or inclusion that corporate America once seemingly held. As the NFL's leadership team explores talent considerations for next year's performance in the midst of this cultural backdrop, someone recommends Bad Bunny, the Puerto Rican-born megastar whose songs are performed almost entirely in Spanish, and, surprisingly, the league acquiesces.
Marketing
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