Marketing
fromFood & Beverage Magazine
1 day agoBreaking into the UK Market: Hard Pour's Innovative Approach
Independent US spirit brands can successfully enter the UK market by leveraging tailored strategies that resonate with local culture.
We're thrilled to have been appointed as Tommee Tippee's social creative agency; we'll work with them to apply our expertise of cultural understanding within social and influencer marketing. We can't wait to help their next stage of growth in becoming the go-to brand for millennial and Gen Z parents.
The country has just been introduced to a diversity-hostile administration, which has practically squashed any zeal toward diversity, equity, or inclusion that corporate America once seemingly held. As the NFL's leadership team explores talent considerations for next year's performance in the midst of this cultural backdrop, someone recommends Bad Bunny, the Puerto Rican-born megastar whose songs are performed almost entirely in Spanish, and, surprisingly, the league acquiesces.