#data-matching

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fromAdExchanger
2 days ago

Those Local TV Ads You're Seeing? A Lot Of Them Are Using Blockgraph's Data Onboarding | AdExchanger

Blockgraph's OnDemand platform allows advertisers to match first-party data with media publisher data, making advanced targeting accessible for small businesses.
Marketing tech
fromHackernoon
2 years ago

Why No Single Algorithm Solves Deduplication - and What to Do Instead | HackerNoon

Effective blocking dramatically cuts comparisons while still grouping true duplicates together. Several blocking strategies can be applied in multi-pass to improve recall.
Data science
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