#data-partnerships

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Marketing tech
fromAdExchanger
1 week ago

Comscore Debuts A Way To Turn Consumer Profile Data Into ID-Free Audiences | AdExchanger

Comscore's Data Partner Network uses AI to convert ID-based datasets into ID-free audience segments for privacy-friendly, predictive audience targeting.
E-Commerce
fromDigiday
1 month ago

Media Briefing: Amazon's off-site ad push is becoming publishers' post-cookie playbook

Amazon is leveraging publisher partnerships and shopper data to enhance its advertising platform and challenge established competitors.
E-Commerce
fromAdExchanger
2 months ago

Amazon Pays Up For Old Media; Begun, The Browser Wars Have | AdExchanger

Amazon collaborates with Condé Nast and Hearst for data to enhance its Rufus AI shopping agent.
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