EU data protection
fromTheregister
1 week agoICO boss Edwards steps back amid workplace investigation
John Edwards has stepped aside from the ICO amid an independent workplace investigation into unspecified HR matters.
Marketers need to understand who their target audience is before attempting to reach them, and that means sifting through a seemingly endless amount of consumer data generated from disparate channels and technologies. Taking a centralized approach with data can be overwhelming but implementing an audience-first mindset to campaign strategies can lead to more efficient and productive outcomes. It puts your core audience at the center of your initiatives.
The meeting underscored the dual nature of digital technologies in elections, enhancing access but potentially harming rights and accountability without proper regulation.