Fraud Detection: Bad actors are already using Gen AI to game financial systems for their gain. Criminals were able to defraud Americans out of $21 million between 2021 and 2024 using voice cloning technology the efficacy of which has been significantly improved by modern LLMs. Most big organizations are fighting this fire with fire, and using Gen AI tools to identify new types of fraud tactics as well as improve their fraud detection systems.
This technical challenge reveals the core problem Apple set out to solve: creating a digital material that could morph and adapt, celebrating the user's content.