#digital-marketing-trends

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#content-marketing-strategy #interactive-content #social-media-engagement #brand-visibility
fromThedrum
1 hour ago
Online marketing

DIGITAL MARKETING TRENDS TO TAKE OFF IN 2016

Interactive, concise content and strategic social media presence are essential for digital marketing success in 2016, replacing lengthy blogs with engaging formats like videos and infographics.
fromSearch Engine Roundtable
1 month ago

Survey Says: PPC is Harder Than It Was 2 Years Ago

53% of respondents claimed that managing PPC campaigns is 'harder' than it was 2 years ago. A mere 16% thought that it was 'easier' than it was 2 years ago, and 31% said it was 'about the same.' Of those in the minority who thought it was easier, their rationale was: Improved automated bidding - noted by 45% of 'easier' respondents, The use of AI/LLMs - noted by 39% of 'easier' respondents, Improved automated targeting - noted by 38% of 'easier' respondents.
Marketing tech
Marketing
fromThedrum
1 month ago

'Bullish' marketing industry plans to boost spending power in 2024, new data shows

Over 70% of UK marketing leaders plan to increase digital budgets in 2024, with significant spending growth directed toward AI, websites, SEO, and content marketing.
Marketing tech
fromDigiday
10 months ago

CMOs say AI platforms' low profile at Cannes won't happen again

AI's entry into advertising is imminent, with brands and platforms exploring monetization strategies.
Cannes Lions serves as a critical stage for AI's advertising ambitions.
fromForbes
1 year ago

How To Know When It's Time To Try A New Social Media Channel

When you see signs like declining engagement, it's essential to change direction by exploring new strategies, formats, or channels to revitalize your outreach.
Social media marketing
Marketing tech
fromForbes
1 year ago

5 Social Media Advertising Trends You Need To Know Now

Short-form video content is dominating social media advertising, with attention spans pushing brands towards concise creatives.
Generative AI is revolutionizing ad content creation, enhancing personalization and optimization.
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