#digital-twins

#digital-twins

Storytelling has always been at the core of brand marketing. Now, with AI becoming more deeply embedded in creative workflows, marketers are finding new ways to scale emotional, multimodal narratives that connect with audiences across channels. According to a recent study conducted by DMEXCO and Kantar, emotional advertising increases brand demand by more than 60%. In a dynamic and crowded landscape, emotional narratives - especially those that can be personalized, scaled and optimized in real-time - can drive greater impact.

That's because most top AI companies - like OpenAI, Microsoft, Anthropic, or Meta - operate in a primarily virtual space, processing unfathomably complex rivers of information into more digital information. AI-adjacent companies like Nvidia, Intel, and Oracle focus on providing the physical infrastructure upon which the AI machines function. Then there are the companies that are using digital intelligence to deliver physical results through automation and augmented experiences, like Tesla and Amazon.

// FON_OS is a collaborative audiovisual performance and research project by musician and composer Fon Román and visual designer and researcher Oswaldo García (Universidade de Vigo). Together they explore how heritage spaces can be reimagined as living instruments through the fusion of real-time sound improvisation and architectural digital twins. At the core of the project lies a shared question: how can contemporary creative practices reactivate heritage spaces, allowing us to experience them not as silent monuments but as resonant organisms?

Powered by new NVIDIA RTX PRO Servers and NVIDIA DGX Cloud, the libraries and models let developers anywhere develop physically accurate digital twins, capture and reconstruct the real world in simulation, generate synthetic data for training physical AI models and build AI agents that understand the physical world. Omniverse robotics tools launched by NVIDIA with new libraries, Cosmos physical AI models and AI computing infrastructure

When a shipment of refrigerated or frozen goods arrives at a Lineage Logistics warehouse, machines spring into action. Computer-vision technology scans pallets and logs data on customers, product types, and item descriptions.

The collaboration between TCS and Jaguar in Formula E showcases the vital role of technology in enhancing racing performance and sustainability in motorsports.

Brands are integrating AI-generated personas into their marketing strategies, using digital tools to enhance customer engagement through virtual assistants and hyper-realistic avatars.

Microsoft's data lakes facilitate the creation of complex, large-scale digital twins by integrating data from various sources, enhancing industrial processes and predictions.