Gen X spends more money in stores and online than other generations. Why don't retailers notice?
Generation X, though only around 19% of the U.S. population, accounts for about 31% of retail and restaurant spending and drives significant market impact.
People come to this Bay Area town for the river. You should come for the food.
Guerneville combines river recreation and a vibrant food scene featuring diverse restaurants, including Baked on the River's Swedish-inspired menu at the R3 Hotel.