#direct-to-consumer-marketing
#direct-to-consumer-marketing

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McDonald's CEO got roasted for his 'Big Arch' review. I'm here to defend him - and the burger.

McDonald's CEO Chris Kempczinski faced backlash for taking a small bite of the new Big Arch burger in an Instagram video, but his direct-to-consumer social media strategy represents a valuable corporate communication trend.

Medicine

fromThe Atlantic

1 week ago

Longevity Medicine Is Being Oversold

Modern longevity medicine is booming due to social-media-driven marketing despite limited placebo-controlled evidence and risks of patient harm.

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#direct-to-consumer-marketing#direct-to-consumer-marketing

McDonald's CEO got roasted for his 'Big Arch' review. I'm here to defend him - and the burger.

Longevity Medicine Is Being Oversold

#direct-to-consumer-marketing
#direct-to-consumer-marketing