#energy-drinks

#energy-drinks

About 18 months back, British youth were in the midst of a Prime craze. Pushed by YouTube influencers Logan Paul and KSI, this brightly coloured energy drink sparked a buying frenzy that left parents puzzled. Not only by the high price, or the resale sites that took advantage of scarcity and acted as a kind of ticket tout for the beverages, but also the desperation that children and teens apparently felt to consume this product.

Usually, when someone has a take this hot, we present their take in a point-counterpoint where some reason and honesty can be added to the discussion. But Barry must have known how unfounded this blog was, as he did not give me the opportunity to reply. Well, guess what Barry? I can write my own blog! And in my blog I submit that you do not know what the hell you are talking about!

In 2025, the non-alcoholic beverage market shows mixed signals with an overall sales decline, yet energy drinks, particularly among Millennials, show growth.

The hype for energy drink-maker Prime Hydration is drying up. When YouTubers Logan Paul and KSI launched the Prime brand in 2022, demand was so high that a secondary black market formed among UK school children.

The Wired X505 energy drink contained a staggering 505 milligrams of caffeine in a 23.5-ounce can, alongside extremely high levels of taurine and B vitamins.