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fromThe Drum
48 minutes ago
Privacy technologies

Google Analytics stops logging IP addresses: here's why it's a big deal for marketers

fromMarTech
3 months ago
Digital life

How to use GA4 annotations to add context and clarity to your analytics | MarTech

Annotations in Google Analytics 4 (GA4) provide context to data, enhancing understanding and analysis of important events and changes.
fromSearch Engine Roundtable
6 months ago
Marketing tech

Google Analytics Real Time Reporting Broken

Google Analytics real-time reporting issues have sparked numerous complaints about data underreporting and glitches, suggesting a technical problem instead of actual traffic drops.
fromThe Drum
48 minutes ago
Privacy technologies

Google Analytics stops logging IP addresses: here's why it's a big deal for marketers

fromMarTech
3 months ago
Digital life

How to use GA4 annotations to add context and clarity to your analytics | MarTech

more#google-analytics
Marketing tech
fromThe Drum
1 day ago

What the rollout of Google Analytics 4 will mean for the future of web analytics

GA4 migration forces marketers to overhaul data collection, measurement baselines and operations, increasing reliance on Google's ad ecosystem as Universal Analytics ends July 2024.
#google-ads
more#google-ads
fromSearch Engine Roundtable
3 weeks ago

Google Analytics Showing Surge In Organic Search Traffic But Search Console Flat

So I dug deeper into GA, and across all four sites I noticed a clear pattern. The spike in Google organic traffic is coming from desktop users on Windows with a screen size of 1280x720. Engagement metrics are terrible, like 2 seconds on site. It's not coming a from a specific country or just to the homepage. Traffic is spread out.
Online marketing
Marketing tech
fromMarTech
1 month ago

How to set up GA4 cross-domain tracking for global and multi-brand sites | MarTech

Cross-domain tracking in GA4 preserves user sessions across domains to provide accurate customer journey data and prevent misattribution.
Marketing tech
fromMarTech
1 month ago

How to optimize B2B SaaS user journeys with GA4 | MarTech

GA4 Funnel Exploration maps B2B SaaS user journeys, identifies conversion points and drop-offs, and focuses teams on revenue-driving user behaviors.
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