#ga4

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Marketing tech
fromMarTech
1 week ago

How to optimize B2B SaaS user journeys with GA4 | MarTech

GA4 Funnel Exploration maps B2B SaaS user journeys, identifies conversion points and drop-offs, and focuses teams on revenue-driving user behaviors.
Digital life
fromMarTech
1 month ago

Why it's time to treat AI referrals as their own channel in GA4 | MarTech

AI is reshaping website traffic discovery and navigation patterns.
#google-analytics
fromMarTech
2 months ago
Digital life

How to use GA4 annotations to add context and clarity to your analytics | MarTech

fromMarTech
2 months ago
Digital life

How to use GA4 annotations to add context and clarity to your analytics | MarTech

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