#gen-z-influence

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#trust--authenticity #values-driven-strategy #public-relations #instagram #influencer-marketing
Marketing
fromForbes
10 hours ago

Being Authentic Will Always Be Your Biggest Asset

Trust and authenticity are core assets; companies must align actions with stated values and adopt transparent, values-driven communication to meet Gen Z expectations.
fromwww.socialmediatoday.com
1 month ago

The Most Followed Gen Z Celebrities on Instagram [Infographic]

Who are the celebrities who have the biggest sway with young audiences, based on their Instagram following? According to this new listing from Visual Capitalist, Kylie Jenner tops the list, with 393 million IG followers, followed by soccer star Kylian Mbappe (126m), singer Billie Eilish (125m), and Lalisa Manoba from K-pop girl group Blackpink (105m). And while audience size along doesn't necessarily relate to influence,
Social media marketing
fromwww.theguardian.com
2 months ago

Gen Z has brought us the 6pm dinner and I am not ready for it | Polly Hudson

OpenTable reports a steep rise in 6pm bookings, up 11% in London and 6% across the UK compared to last year, indicating a shift in dining habits.
Dining
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