#gen-z-marketing

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fromMarketing Dive
1 day ago

Wendy's marketing embraces the macabre with 'Wednesday' collaboration

Wendy's has partnered with 'Wednesday' for a goth-themed makeover, launching a special Meal of Misfortune featuring items like a Raven's Blood Frosty and spicy Dips of Dread.
E-Commerce
fromRetail Dive
1 week ago

Why JanSport revived its cringeworthy back-to-school ads to reach Gen Z

JanSport's 'Always With You' campaign targets Gen Z, integrating humor and emotional connections while refreshing the product line with popular trends among the younger demographic.
E-Commerce
fromBusiness Insider
1 week ago

Gen Z loathes ads. Here's how one startup behind top podcasters gets around that.

Backyard Ventures helps creators like Ryan Holiday find relevant brand partnerships that grow their revenue, enabling the production of high-quality content without compromising authenticity.
E-Commerce
fromMarketing Dive
1 month ago

E.l.f. brings AI-powered color-matching for makeup to Pinterest

E.l.f. Cosmetics partnered with Pinterest to launch an AI-powered tool for makeup shade analysis, allowing consumers to upload selfies for tailored recommendations and shopping guidance.
Marketing tech
#e-commerce
Marketing
fromLos Angeles Times
7 months ago

Have followers and something to sell? TikTok may want to make a deal

TikTok Live shopping empowers small businesses with a direct, interactive sales approach, drastically boosting engagement and sales through real-time livestream events.
more#e-commerce
NYC startup
fromFast Company
2 months ago

Gen Z social app Fizz sues Instacart over trademark infringement

A startup is suing Instacart for trademark infringement over its new app named 'Fizz', claiming established goodwill in the Gen-Z market.
Beer
fromwww.brewbound.com
4 months ago

Molson Coors Taking Category First' Approach to Growth

Molson Coors aims to lead the beer industry by adopting a category-first strategy to drive growth and engage Gen Z.
#meta-quest-3
fromThe Drum
8 months ago
Miscellaneous

Old dog, new tricks: how good old fashioned billboards changed the VR game for Meta Quest

fromThe Drum
8 months ago
Miscellaneous

Old dog, new tricks: how good old fashioned billboards changed the VR game for Meta Quest

more#meta-quest-3
fromFortune
8 months ago

e.l.f Beauty's CFO on the company's fast growth and 'walking the walk' on diversity

When I recently had a conversation with e.l.f. Beauty's CFO Mandy Fields, she told me the company has had 22 consecutive quarters of net sales growth. Its next earnings report will be released on Nov. 5. This consistent growth showcases e.l.f.'s strong market position and its ability to cater to its audience effectively, paralleling its rise in popularity among younger consumers, particularly Gen Z and millennials.
Miscellaneous
Marketing
fromAdweek
9 months ago

Inside Hinge's Strategy for Connecting With Gen Z

Hinge prioritizes fostering intentional relationships through a meaningful user experience rather than superficial engagement, reflecting authenticity and integrity.
Gen Z values integrity and authenticity in brands, influencing how marketing strategies evolve to connect with younger audiences.
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