#gen-z-marketing-strategy

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#ski-industry-pricing #weather-impact-on-resorts #epic-pass-discount
Skiing
fromBusiness Insider
1 week ago

With snowfall at historic lows, Vail is betting Gen Z will show up for a better deal

Vail Resorts lowered its 2026 outlook due to worst weather conditions in years and is targeting price-sensitive Gen Z with a 20% Epic Pass discount to secure the future of skiing.
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