#healthcare-advertising

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#ad-tech #ai #mergers--acquisitions #ctv #private-equity #privacy-regulation #federal-funding #nyu-langone-health
fromAdExchanger
16 hours ago

AI-Driven Ad Tech Acquisitions | AdExchanger

Magnite bought ai to make CTV advertising more accessible to small businesses and smaller budgets. DeepIntent received $637 million from a private equity acquirer that believes healthcare advertising - even as it faces governmental pressure - is ripe for growth. AI-powered virtual product placement startups Rembrand, which was founded by ad tech OG Omar Tawakol, is merging with another startup, Spaceback, which uses AI to convert social media content and videos into CTV ad creative.
Marketing tech
Marketing tech
fromAdExchanger
5 days ago

Health Care DSP DeepIntent Sells $637 Million Majority Stake To PE Firm Vitruvian Partners | AdExchanger

Vitruvian Partners invested $637 million for a majority stake in DeepIntent, expanding its healthcare portfolio and entering ad tech via a healthcare-focused DSP.
NYC politics
fromwww.nytimes.com
4 months ago

A Lawmaker Blasted a Hospital's Super Bowl Ad. Then He Changed His Tune.

Representative confronts NYU Langone Health for their Super Bowl ad spending, later shifts to a supportive stance after further communication.
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