This year, Hershey rolled out its classic holiday offerings, including festive shapes, themed packaging, and seasonal favorites, alongside new innovations such as Reese's Peanut Butter Mini Pumpkins sold unwrapped in resealable bags to cut packaging costs. Yet during the company's October 30 earnings call, CEO Kirk Tanner noted that Halloween candy sales were off to a slow start. He said some of the lag may have been due to Halloween falling on a Friday this year, which tends to move the final sales push later in the season.
Mr. Beast's recent marketing stunt with Feastables in Hershey, Pennsylvania has ignited hilarious fan reactions, trolling both companies while drawing comparisons to Willy Wonka.