#hollywood-studios

[ follow ]
#movie-marketing-strategy #social-media-promotion #fan-engagement #trailer-release #david-ellison #skydance
Film
fromFast Company
2 days ago

Trailers for trailers? Movie studios in the TikTok era are competing for 1 second of your precious attention

Warner Bros. Discovery and Marvel Studios employed innovative pre-trailer marketing strategies, releasing promotional clips and fan-involved content before full trailer debuts.
Business
fromVulture
2 months ago

The Son King of Hollywood

David Ellison leveraged Skydance success and his father's billions to acquire Paramount and pursue Warner Bros., revealing an empire-building streak.
Film
fromFortune
3 months ago

Netflix's bombshell deal to buy Warner Bros. brings Batman and Harry Potter to the big red streamer and infuriates theater owners and the Ellisons | Fortune

Netflix will acquire Warner Bros. film and TV studios and HBO Max for roughly $72 billion, gaining control of franchises like Batman and Harry Potter.
Media industry
fromBusiness Insider
6 months ago

Netflix's rivals are fueling its dominance. This chart shows how.

Five studios supply 22% of Netflix's library and account for 32% of its viewing hours, reinforcing Netflix's dominance despite competing studio streamers.
fromFortune
7 months ago

Disney will celebrate its animation history at Hollywood Studios starting in 2026

The new attraction, "The Magic of Disney Animation," allows guests to interact with characters and learn to draw them, set in a playful environment inspired by Disney's headquarters.
Digital life
[ Load more ]