Marketing techfromDigiday1 week agoIn-house agencies navigate a new phase of purpose and pressureIn-house marketing teams face heightened challenges as companies seek budget cuts amid economic turmoil.
Marketing techfromForbes2 weeks agoAre In-Housing And AI Causing A Perfect Storm For Marketing Agencies?The shift to in-house marketing among brands is increasing, partially driven by AI, but broader cultural shifts are also influencing this trend.