#keywords

#keywords

A search engine can be a Web site's best friend. A listing near the top of Yahoo or Google could bring more eyeballs to your site than e-mail, banner ads, print media, and even television ads. And the best part is, search engines don't cost you a dime. That being said, getting your listing to the top, where it's most likely to be seen, is not easy.

Without defining clear objectives, many PPC campaigns are like shooting in the dark. It's essential to set SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound—to guide your efforts.