#lifetime-value

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#customer-acquisition #personalization #experimentation #marketing-strategy #ai-paywall #subscriber-retention
Marketing tech
fromThe Drum
1 week ago

The 'paradox of choice' - why relevance is the new growth strategy

Precision and relevance at the right moments drive sustainable customer acquisition and lifetime value, not chasing volume or noisy, short-term tactics.
Marketing tech
fromDigiday
3 months ago

The Financial Times' AI paywall drove conversions up 290%. Now it's learning who stays

Financial Times' AI paywall now predicts long-term subscriber retention and feeds retention insights into acquisition to improve conversion and lifetime value.
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