Mobile UX
fromGSMArena.com
4 days agoPoco X8 Pro Iron Man Edition in for review
The Poco X8 Pro closely resembles its predecessor X7 Pro with minimal changes over 14 months, offering both familiar appeal and limited innovation.
The companies' announcement specifically mentions "co-branding campaigns," and cites Netflix's increasingly global lineup of programs - Brasil 70 - A Saga do Tri, South Korea's Culinary Class Wars and the U.K.'s The Gentlemen were all mentioned - as one of the factors behind it. As for what people can expect, the press release alludes to "consumer activations, title integrations, limited-edition packaging [and] digital promotions" as possibilities.
Last year, the limited-edition cans - called Heineken's 0.0 L0ve.L0ve cans - sold out during the first week of the U.S. Open, where they were sold exclusively. In turn, on-site NA sales at the tournament for Heineken grew 25% over 2023. Now the beer giant wants to bring that buzz outside the stadium and onto retail shelves for at-home tennis fans - the limited-edition can will be sold at retail nationwide over the coming weeks.