#luxury-experiences

#luxury-experiences

"In the luxury segment, we always say we're giving you a lot of ROE: A return on ego." That "return on ego," Chaar explained, is what drives buyers toward exclusivity and identity-defining purchases. Whether it's a limited-edition watch, a supercar, or what he calls the "limited edition of real estate"-co-branded luxury developments that partner with prestige brands including Aston Martin, for example-today's affluent consumers are chasing rarity and recognition as much as yield.

Treating myself to a night out or a day snowboarding felt out of reach, and I couldn't imagine any way around it until I saw an ad for secret shopping.