"There was an abundance of consumer and market-level data for places like the U.S., UK, and a few parts of Western Europe, maybe some traces in Canada and Australia. But when it came to international markets, including economic giants like India, Brazil, Mexico, Japan, Turkey, and China, there was nothing usable."
In today's financial landscape, converting raw market intelligence into profitable trades is where competitive advantages lie, as traditional investment research becomes commoditized.
Product marketing begins with identifying the ideal buyer persona, understanding their pain points, and tailoring a strategy to effectively address their needs.