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Marketing tech
fromMarketing Dive
3 weeks ago

Circana acquires Nielsen MMM to grow measurement capabilities

Circana acquired Nielsen's MMM business, integrating it with NCSolutions to expand global marketing analytics and provide an end-to-end media measurement platform.
Digital life
fromMarTech
1 month ago

Why it's time to treat AI referrals as their own channel in GA4 | MarTech

AI is reshaping website traffic discovery and navigation patterns.
fromDigiday
1 month ago

CMOs look for better measurement to justify sports sponsorship spending

76% of U.S. consumer marketers who invested in a sports sponsorship in 2024 struggle to calculate the return on that investment (ROI), according to Forrester.
E-Commerce
fromDigiday
1 month ago

Google is slowly opening its black box - but marketers aren't so convinced

Google's slow updates to Performance Max allows advertisers to see channel-level breakdowns across various platforms, but without the ability to act on the data.
E-Commerce
Marketing tech
fromMarTech
4 months ago

Amplitude brings marketing and product teams together in one platform | MarTech

Amplitude launched analytics features for marketing teams to unify data and drive conversions.
The integration of marketing and product teams is crucial in optimizing customer experience.
fromMarTech
4 months ago

How does conversion lift testing work, and which ad platforms offer it? | MarTech

"Conversion lift testing helps determine how many conversions can be attributed directly to a specific marketing campaign or channel, rather than other factors."
Marketing tech
fromSearch Engine Roundtable
4 months ago

Google Analytics Makes Updates To Campaign Data Quality & Attribution Reporting (Data not available)

Google Analytics is elevating data quality and making high-quality data the standard in this dynamic environment.
Marketing tech
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