#marketing-and-authenticity
#marketing-and-authenticity

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Myths in the Bottle: Rethinking the Worm - San Francisco Bay Times

The gusano in mezcal is a caterpillar larva, and the bottle tradition was created in the 1940s as American-facing marketing rather than an ancient Mexican ritual.

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#marketing-and-authenticity#marketing-and-authenticity

Myths in the Bottle: Rethinking the Worm - San Francisco Bay Times

#marketing-and-authenticity
#marketing-and-authenticity