#marketing-budget-allocation

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Deliverability
fromMarTech
2 days ago

Why email is now identity and deliverability infrastructure | MarTech

Email marketing budgets continue growing despite new platforms emerging, driven by consistent 10x-50x ROI performance that outpaces other digital channels in measurable results.
fromRetail Brew
2 weeks ago

There's more to creator marketing than just 'doing it' with Agentio's Arthur Leopold

Fifty percent of consumers' attention goes towards creators' content, yet only 2% of ad spend goes towards creator marketing. This is the biggest gap today. And while the world's top brands know that creators matter, it's not a coincidence that Unilever's CEO recently said 50% of their budget will move to creators.
Marketing
Marketing tech
fromMarTech
2 weeks ago

Automation is marketing's fastest path to AI returns | MarTech

Marketing leaders must prioritize automation and restructure work processes to realize material AI ROI, as training and experimentation alone have not delivered consistent performance improvements.
Marketing
fromRAIN News
3 weeks ago

Podcast advertising projected to $1B/year by 2029 (EMARKETER)

Marketers increasingly view digital audio as a high-value advertising channel, with 79% having used it and 65% likely to increase investment, primarily valuing its ability to build new brand audiences through incremental reach.
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