#marketing-mix-modeling-mmm
#marketing-mix-modeling-mmm

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Meta Shares Tips on Marketing Mix Modeling Approaches

Marketers today contend with many challenges when measuring the impact of their efforts. Part of that complexity comes from the proliferation of marketing channels they engage with: Running campaigns across TV, digital, social, and offline channels, it's tough to know what's working and what's not. Using MMM in combination with Lift Measurement will provide additional validation of your overall results, as both tests will indicate relative performance.

Marketing tech

#marketing-measurement

fromAdExchanger

1 week ago

Marketing tech

Why CFOs Overlook Marketing's True Impact | AdExchanger

Better, auditable, AI-driven marketing measurement is essential to prove marketing's contribution to revenue and stop it being treated as a cost center.

fromEMARKETER

3 weeks ago

Marketing