Lego is building up an in-house programmatic media buying team and hiring programmatic experts in the United States and Denmark. It's among several advertisers currently deepening in-house media benches. The brickmaker advertised for five programmatic roles during January, including positions for a global programmatic media manager, programmatic media associates and media planning associates. The hires are a sign that the company is further developing the in-house media unit it first established in 2024.
In what appears to be a wholly original use of AI, Spotify has announced Audiobook Recaps, a kind of talking bookmark that summarizes already-heard portions of audiobooks. The idea is to allow listeners to interrupt audiobook listening for any period of time. Returning to the book days, weeks, or months later, the listener hears a recap of the book portion already read before the audiobook continues.