Marketing tech
fromDigiday
9 hours agoLego is building out an in-house programmatic team
Lego is expanding an in-house programmatic media buying team, hiring experts in the US and Denmark to build a global digital paid media capability.
In what appears to be a wholly original use of AI, Spotify has announced Audiobook Recaps, a kind of talking bookmark that summarizes already-heard portions of audiobooks. The idea is to allow listeners to interrupt audiobook listening for any period of time. Returning to the book days, weeks, or months later, the listener hears a recap of the book portion already read before the audiobook continues.