"Skincare products were historically marketing toward women both in message and packaging," Hartman told Business Insider. That is changing, but the vast majority of skincare products are still aimed at women, which he believes has "discouraged men from fully participating or feeling as though the products were meant for them." As a result, male clients are overwhelmed by the options.
When Jared Pobre and his wife, former WWE star Stacy Keibler, moved to Jackson Hole, Wyoming, he expected more time outdoors, skiing, hiking, fly-fishing. What he experienced was how extreme conditions accelerate skin aging and damage, leaving his skin raw and red. When searching for solutions for his skincare, not only were options limited, but nothing seemed to help. Out of frustration, he tried one of Keibler's pricey serums.