Roblox is one of those companies that has all the ingredients for growth: cultural relevance, a massive user base, and a bold vision for the future of interactive entertainment. With over 110 million daily active users and an ecosystem that resembles a blend of YouTube, gaming, and social media, it's no wonder many investors see Roblox as a next-generation platform stock.
Even by the standards of franchise anime that caters to the faithful and drops newcomers in blind, this is particularly incomprehensible. Based on the mobile game Hatsune Miku: Colorful Stage!, it features a barely characterised blur of wannabe musicians and actors who ascribe Manhattan Project importance to writing syrupy J-pop. As they interact with virtual counterparts in metaverses called Sekai created from users' emotions, the film is like The Matrix if Neo had huffed a nitrous oxide canister.
Virtual online spaces are becoming a new marketing battleground as tobacco and alcohol promoters target young people without any legislative consequences. Companies are exploiting unregulated areas to reach youth.
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Saxs Persson: I think most media platforms that have a social component will go through the same toddler and adolescent changes - growth pains and growth spurts and stalls - so, yeah, I think it's very similar. We like YouTube as a comparison, because it's not so much platform-focused as it's creator-focused.
