#mid-funnel-marketing

[ follow ]
#brand-marketing-strategy #social-media-advertising #youth-entertainment #consumer-targeting #youtube-ads
Marketing
fromwww.marketingdive.com
2 weeks ago

Why Unleashed Brands tapped VaynerX to pump up social media marketing

Unleashed Brands shifts from conversion-focused lower-funnel marketing to brand-building mid-funnel strategies targeting moms as decision-makers through creative social content.
Marketing tech
fromDigiday
1 month ago

YouTube's upmarket TV push still runs on mid-funnel DNA

YouTube is pushing for TV ad budgets while protecting mid-funnel performance by promoting Demand Gen and leveraging Shorts plus new measurement to win performance dollars.
Marketing tech
fromExchangewire
5 months ago

Audible & Readpeak Join Forces With a Plug-In Automated AI Solution Set to Change the Premium Native Marketplace

Readpeak's automated native-ad technology enables rapid bespoke templating, real-time A/B testing and publisher-adaptive creatives to elevate mid-funnel engagement and creative efficiency.
[ Load more ]