fromBusiness Insider
5 hours agoThe Army is turning to TikTok-famous soldiers to pump up recruiting - but it hit a snag
With young people living increasingly online - and with the Army mired in a yearslong recruiting slump - the service launched a trial program less than a year ago with eight vetted troops who already command attention on TikTok, Instagram, and YouTube. One is a female bodybuilder. Another is a public affairs officer who preaches resilience. Some merge the latest social media trends with military peculiarities.
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