#millennial-and-gen-z-travel-behavior

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#experience-economy #travel-flexibility-and-adaptability #digital-connectivity-and-decision-making
Travel
fromFortune
2 weeks ago

Millennials invented the experience economy and Gen Z is reinventing travel itself | Fortune

Millennials and Gen Z treat travel as continuous lifestyle activity with flexible, evolving plans rather than fixed events, prioritizing adaptability and experiences over brand loyalty and long-term commitments.
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