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E-Commerce
fromThe Drum
1 day ago

How to ace social commerce

Social commerce enables in-app purchases and discovery to reach mobile-first younger consumers, but currently produces limited revenue despite expanding platform features.
E-Commerce
fromTechCrunch
3 weeks ago

Adobe predicts AI-assisted online shopping to grow 520% during the 2025 U.S. holiday season | TechCrunch

U.S. holiday online sales are forecast at $253.4 billion, up 5.3%, driven by strong Cyber Monday and Black Friday growth, deep discounts, mobile buying, and rising AI-powered shopping.
fromMarTech
3 weeks ago

U.S. online holiday shopping expected to hit a record $253 billion | MarTech

Adobe's analysis, based on over 1 trillion visits to U.S. retail sites and 100 million SKUs across 18 categories, suggests that this year's season will be shaped by the dominance of mobile shopping, flexible payment options and the growing influence of generative AI and social platforms on consumer behavior. Cyber Week to drive nearly a fifth of spend: Adobe expects 10 separate days where online spending will top $5 billion.
E-Commerce
Online marketing
fromLitmus
4 weeks ago

How Email Engagement Shifts During the Holidays

Optimize holiday emails for mobile, send during evening and midday peaks, and use personalization and segmentation to boost engagement and deliverability.
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