#mobility-data

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#traffic-share #media-receptivity #multi-location-advertising #location-intelligence #retail-marketing
Marketing tech
fromThedrum
3 days ago

Locala Unveils New Insights for Hyperlocal Advertising

Locala provides Traffic Share and Media Receptivity tools using mobility data and machine learning to optimize multi-location advertising and local media strategies.
Marketing tech
fromExchangewire
2 months ago

Taptap Digital Launches Retail Origins to Help Retailers Win Their Market Through Mobility Data

Retail Origins uses consented, anonymised deterministic mobility data to map true store origin areas, reveal competitor overlap, and improve planning, activation, and reporting for retailers.
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