"That's a very powerful thing, because then whenever you make a decision that is career-defining, you ask yourself, 'Is it getting me closer to that goal? Is it putting me on the path?'"
I think when we decided to give him the race seat one and a half years ago, we hoped for this trajectory. The ups and downs you expect from a young driver aged 18 in the first year, and eventually by the second year [we hoped] the success would materialize and I think this is happening.
Each year, the PGA Tour underpins prize funds on the DP World, formerly European, Tour. The fee is listed in the European Tour Group's accounts as an annual investment payment. In 2024, it rose by almost 10%, to 21.5m. The likelihood is the figure increased again in 2025. The mistake would be to regard this as chump change for the PGA Tour; the subsidy is turning heads within an organisation that now has private equity and the Strategic Sports Group to answer to.
In short, it's because of a complete overhaul of the power unit, chassis and aerodynamic regulations for 2026. Such a big change, especially on the engine side, means teams need a couple of extra tests to get their heads around how to operate the new cars before the first race. It was the same last time we had a major power unit shake-up in 2014.
Promising to bring high‑performance, low‑latency networking to one of the world's most demanding, data‑driven sports environments, Ruckus Networks has entered an agreement to be the Official Networking Partner of the TGR Haas F1 Team.
We've been involved with the business for five years now. It's an incredible brand with lots of legacy and great values, and there's a long-term plan here. That was supported by two things last year: Carlos joining us, who obviously saw the opportunity when it came to wanting to win; and finishing fifth. And that just supported our story of going back to the top.
We're using Formula 1 on Apple TV to show exactly how the extreme research and development tested in the world's harshest racing environments translates directly to the consumer. That's not a marketing line. It's absolutely real, drawing a line between Ford racing vehicles and the tech inside vehicles like the F-150 Raptor, Bronco Raptor and the new EV electric truck that's on its way.
Apple and Netflix have entered into a rather surprising partnership. The dynamic streaming duo will share Formula 1 programming, according to The Hollywood Reporter. The deal allows Netflix to stream the F1 Canadian Grand Prix in May, along with Apple TV. On the flipside, Apple TV and Netflix will both air season eight of the docuseries Drive to Survive.
In the short term, expectations are brutally realistic, but this is still a team intent on making noise from day one. That intent will be made clear when Cadillac unveils the livery of its first F1 car during a Super Bowl commercial Sunday. Such a move is a statement and arrival aimed as much at mainstream America as at a paddock that, for years, questioned whether the brand belonged on the grid at all.
Total sponsorship investment in F1 is expected to rise 15% year over year, increasing from $2.5 billion in 2025 to more than $3 billion in 2026, according to the latest Ampere Analysis study. The growth reflects F1's transition from a traditional motorsport into a global media and marketing platform, with technology and apparel brands emerging as primary drivers.
"F1 sits at the intersection of sports, innovation and culture, and the fan engagement is evolving quickly with even more energy than ever," says Eddy Cue, Apple's senior VP of services. "Seeing Cadillac enter the grid in such a bold way is incredibly exciting, and a great signal of where the sport continues to head."
We look at the 2030 target as a floor of our ambitions, always acting in the long-term interest of our brand, safeguarding exclusivity above all. That is not how automakers talk. That is how luxury houses talk.
We are not building mobility. We're building motorcycles. We're building something for joy and for fun," Chinnock said. "If it takes away the ability to operate it and experience it, then just get in a pod and go from point A to point B.